Consumerization: Origins

From Wikipedia:

“Consumerization is an increasingly accepted term used to describe the growing tendency for new information technology to emerge first in the consumer market and then spread into business and government organizations.”

Not only is the term “consumerization” increasingly well accepted, the momentum of the trend it describes is accelerating at an unprecedented rate.

But where did the term come from?  Turns out, the term and trend was first concretely discussed in a Leading Edge Forum position paper from June 2004.  Intuitively entitled “The ‘Consumerization’ of Information Technology”, it serves as an excellent frame of reference for the forces defining the trend.  It’s a must read.

The Consumerization of Information Technology.


David Moschella, Doug Neal, et al Consumerization of Information Technology. Leading Edge Forum, 2004,

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