A lesson in scarcity

The following article from the IHT marks a great case of where scarcity was adopted as a design constraint. Our customers might not rally to the call for a “People?’s Website”, but this a powerful application of the question “Do we really need that?”

India Offers cheapest car on earth

A few examples of their bravado:

  • “So what if I’m going at 65 or 75?” Taneja said, referring to the use of a less precise speedometer.
  • “When I need silver,” he said, “why am I investing in gold?”

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