Close-up of The Word Agile in a Dictionary

Over the past year, I’ve been reading more and more about the “death” of Agile, particularly as it relates to large enterprises that undertake Agile transformations but do not give the projects enough of a chance to succeed. I worry that failed projects will damage the industry’s perception of Agile.

Crumpled paper light bulb over white background, surrounded by crumpled colorful paper. Idea concept.

The increased popularity of Agile Development over the past few years has created a buzz for Agile Marketing. I’ve noticed that as we approach 2017, a term that was once inspired from Agile Development is now becoming the one of the fastest growing marketing methodologies being implemented across the globe.


Doc Norton opened the conference with a keynote session introducing the topic of Host Leadership and drawing parallels to this style of leadership. He used personal experience of hosting a Euchre party for his community with the intent of bringing everyone together, incorporating a nice mix of traditional and servant based leadership principles.


Based on the success of last year’s event, plans were made to increase attendance this year by 50% to over 600. Registrations sold out in mere weeks, a clear indication of both the popularity of the conference and how Agile techniques are continuing to become more prevalent within the Toronto area software community.

Competitive Advantage concept on a cork notice board

By James Lewis If you’ve ever been golfing, you know the definition of the word “infuriating”.  No matter how much time we spend practicing, we don’t ever have complete control …


I have had the pleasure in working in the types of environments described in Google’s article twice in my career, once in the early 2000’s when I led an Agile adoption and currently at Intelliware. In both instances, I have been working in the field of software development, and in both cases, Agile methodologies were used to deliver software.