An interesting and cautionary tale of Internet quizes:
Do you know what your data did last night? Almost none of more than 27 million people who took the RealAge quiz realized that their personal health data was sold to drug companies, who in turned used that information for targeted e-mail marketing campaigns.
Cloud computing is another technology where users entrust their data to service providers. Salesforce.com, Gmail, and Google Docs are examples; your data isn’t on your computer — it’s out in the “cloud” somewhere — and you access it from your web browser. Cloud computing has significant benefits for customers and huge profit potential for providers. It’s one of the fastest growing IT market segments — 69% of Americans now use some sort of cloud computing services — but the business is rife with shady, if not outright deceptive, advertising.