Crumpled paper light bulb over white background, surrounded by crumpled colorful paper. Idea concept.

The increased popularity of Agile Development over the past few years has created a buzz for Agile Marketing. I’ve noticed that as we approach 2017, a term that was once inspired from Agile Development is now becoming the one of the fastest growing marketing methodologies being implemented across the globe.

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Doc Norton opened the conference with a keynote session introducing the topic of Host Leadership and drawing parallels to this style of leadership. He used personal experience of hosting a Euchre party for his community with the intent of bringing everyone together, incorporating a nice mix of traditional and servant based leadership principles.

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Based on the success of last year’s event, plans were made to increase attendance this year by 50% to over 600. Registrations sold out in mere weeks, a clear indication of both the popularity of the conference and how Agile techniques are continuing to become more prevalent within the Toronto area software community.